Lawrence Normie is a multidisciplinary technology innovation specialist, with over 33-years’ cross-sector experience in commercial and non-profit research and development. Lawrence currently shares his time between his consulting practice and the Clinical Research Center for Brain Sciences at Herzog Hospital in Jerusalem where he runs an assistive technology mechatronics laboratory. Between 1998 and 2014 Lawrence was Executive Director of GeronTech – The Israeli Center for Assistive Technology and Aging, where he led regional and international initiatives for technology research and innovation on ageing and disabilities. Lawrence has a long association with the European Commission’s successive research framework programmes (currently Horizon 2020) and is an external expert consulting to the EC for proposals evaluation and project progress reviews in shared cost multinational collaborative R&D initiatives. Lawrence is an associate editor of Gerontechnology and a member of the editorial board of Technology and Disability. Lawrence represents Israel’s national standards body on ISO technical committees TC173 (Technical systems and aids for disabled or handicapped persons) and TC159/WG2 (Ergonomics for special populations). He is a member of the international scientific advisory committee (ISAC) for the Canadian network of excellence, AGE-WELL.